Code of Ethics

Cantata Media works under a strict code of ethics, adapted from the Society of Professional Journalists Code of Ethics (Adopted 9/6/2014). Our adaptations account for the short-form, online-only nature of our work. More details and resources on each of our principles can be found in the full SPJ code of ethics linked above.

• Take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible.
• Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story.
• Identify sources clearly.
• Reserve anonymity for sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere.
• Provide access to source material when it is relevant and appropriate.
• Avoid stereotyping. Examine the ways their own values and experiences may shape their reporting.
• Do not provide opinion or commentary.
• Never deliberately distort facts or context, including visual information.
• Never plagiarize. Always attribute.
• Show compassion for those who may be affected by news coverage. Consider cultural differences in approach and treatment.
• Use heightened sensitivity when dealing with juveniles, victims of sex crimes, and sources or subjects who are inexperienced or unable to give consent.
• Do not publish private information.
• Avoid pandering to lurid curiosity, even if others do.
• Balance a suspect’s right to a fair trial with the public’s right to know. Consider the implications of identifying criminal suspects before they face legal charges.
• Consider the long-term implications of the extended reach and permanence of publication. Provide updated and more complete information as appropriate.
• Have an understanding of where conflicts of interest may exist, real or perceived, and avoid them. Disclose unavoidable conflicts.
• Refuse gifts, favors, fees, free travel and special treatment.
• Do not pay for access to news. Identify content provided by outside sources, whether paid or not.
• Deny favored treatment to advertisers, donors or any other special interests, and resist internal and external pressure to influence coverage.
• Distinguish news from advertising. Prominently label sponsored content.
• Respond quickly to questions about accuracy, clarity and fairness.
• Acknowledge mistakes and correct them promptly and prominently.
• Expose unethical conduct in journalism, even in our organization.